Where e-commerce accounting goes wrong
Multiple systems, but no reliable BWA.
Online shop, marketplace, payment and receipt data is held separately. At month-end, there is no clear view of the business as a whole.
Cost of goods sold and inventory remain unclear.
If COGS, inventory and purchasing data are not plausible, growth can appear stronger than it is economically.
Discounts and returns distort margins.
Klarna, PayPal, Stripe, marketplace fees and returns must be allocated correctly. Otherwise, your contribution margin remains unclear.






















