Why do Amazon sellers grow and still lose money?
If you do not bring that together cleanly, you optimize for revenue and lose profit.
Settlement logic instead of ordinary bookkeeping.
Payouts, reserves, back charges: without structure, profit looks like chance. We read every settlement report down to the individual order instead of booking only the payout.
FBA fees and storage costs are silent margin eaters.
If you only look at revenue, you notice it once cash flow tips over. FBA fees and storage costs are costs, not a reduction of revenue. Anyone who books the Amazon payout as revenue sees neither real revenue nor real costs.
PPC creates revenue, but not automatically profit.
Without clean allocation of advertising costs, your real margin stays in the fog. If you sell in US dollars or pounds, we convert the accounts properly so exchange rate swings do not distort your result.
Returns and refunds distort every month.
If returns are not mapped correctly, every report is flattering. We value returned goods honestly at the reporting date, so your inventory is not carried too high in the books.
Cost of goods sold and inventory are the basis, and often wrong.
A wrong cost of goods sold makes every pricing and scaling decision dangerous. We reconcile inventory and cost of goods sold monthly with your tools. We also check that your valid VAT ID is stored with Amazon, so your account does not get suspended.
Multichannel without consolidation means no full picture.
Amazon, OTTO, Kaufland, eBay, Shopify: if that does not come together, you lose sight of the whole.





























































